Overview
- Event Name: China Import and Export Fair (Canton Fair)
- Industry Focus: Multi-Industry (Electronics, Machinery, Consumer Goods, Textiles, Building Materials, and more)
- Event Type: B2B
- Frequency: Biannual (Spring and Autumn Sessions)
- Venue & Location: China Import and Export Fair Complex, Guangzhou, China
- Organizer: China Foreign Trade Centre (CFTC), co-hosted by the Ministry of Commerce of PRC and Guangdong Provincial Government
- Established: 1957
- Exhibition Area: 1.18 million square meters
About the Event
The Canton Fair is a globally recognized event that connects industry leaders, decision-makers, and innovators to explore the latest trends, technologies, and market developments across multiple industries. With its cutting-edge exhibitions, world-class networking opportunities, and comprehensive trade services, the event serves as a business accelerator, fostering collaborations and driving global trade transformation.
This event is a high-impact marketing and business development hub, providing exhibitors and attendees with an exclusive platform to expand market reach, generate high-value leads, and gain insights into the future of international commerce. Held every spring and autumn in Guangzhou, it is China’s oldest and largest trade fair, renowned for its scale and diversity.
Key Features & Highlights
- Exhibitor Base: Over 25,000 leading companies from more than 50 countries.
- Attendee Profile: Approximately 200,000 visitors, including CEOs, procurement professionals, importers, and distributors from 210+ countries and regions.
- Conference & Thought Leadership: Over 50 sessions featuring industry leaders, policymakers, and global trade experts.
- Networking & B2B Matchmaking: Dedicated matchmaking events, one-on-one meetings, and hosted buyer programs.
- Special Zones & Themed Pavilions: International Pavilion, New Energy Zone, Smart Manufacturing Hub, and Cross-Border E-Commerce Section.
- Live Demonstrations & Product Launches: A stage for showcasing innovative products and cutting-edge solutions.
- Expected Number of Exhibitors: 25,000+ (137th Session, Spring 2025).
- Exhibitor Profile: Manufacturers, wholesalers, and service providers in electronics, machinery, textiles, home goods, and more.
- Expected Number of Visitors: 200,000+ (based on historical data).
- Visitor Profile: Importers, exporters, distributors, retailers, and trade professionals.
Branding & Marketing Strength
- Global Reach: Participants from over 210 countries, with strong representation from Asia, Europe, North America, and Africa.
- Comprehensive Media Coverage: Over 1,000 media outlets, including top trade publications and international news agencies.
- Multi-Channel Marketing: Pre-event campaigns via email, social media (e.g., official Facebook page with 2+ million followers), and exhibitor promotions.
- Sponsorship & Advertising Benefits: Customizable packages offering booth prominence, digital exposure, and lead generation tools.
- Industry Recognition & Awards: Known as “China’s No. 1 Fair” with a legacy of facilitating billions in trade turnover annually.
Business & Investment Opportunities
- Lead Generation & Sales Acceleration: Direct access to global buyers and decision-makers across industries.
- Strategic Partnerships & Collaborations: Connecting with suppliers, distributors, and trade associations worldwide.
- Market Insights & Trends: Access to trade reports, product innovations, and regulatory updates.
- Venture Capital & Investment Exposure: A platform for startups and investors to explore high-growth opportunities.
- Procurement & Supply Chain Growth: A sourcing hub for manufacturers, wholesalers, and retailers seeking quality suppliers.
Who Should Attend?
- Exhibitors: Showcase products, penetrate new markets, and connect with international buyers.
- Buyers & Distributors: Source innovative solutions, negotiate deals, and meet trusted suppliers.
- Investors & Financial Institutions: Identify high-potential businesses and investment prospects.
- Industry Professionals & Consultants: Stay ahead of technological advancements, trade policies, and market shifts.
How to Participate?
- Exhibitor Registration: Apply via the official website under the “Exhibitor” section (pre-registration required).
- Visitor Passes & VIP Access: Register online for buyer badges; VIP programs available for frequent attendees.
- Sponsorship & Advertising Packages: Contact the China Foreign Trade Centre at cantonfair@cantonfair.org.cn.
- Official Website: https://www.cantonfair.org.cn/en-US
- Contact Information: Email: cantonfair@cantonfair.org.cn | Phone: +86-20-28-888-999 | Social Media: @cantonfair (Facebook)
Don’t miss out on the Canton Fair – the premier business platform for international trade.
Whether you’re looking to exhibit, attend, or sponsor, this is your chance to connect with industry leaders, showcase your brand, and unlock new business opportunities.

Patel is an outsourcing strategist with 15 years of experience helping businesses navigate global manufacturing partnerships. He has managed multimillion-dollar contracts for companies sourcing from China, Vietnam, and India. Mr. Salman Patel specializes in cost optimization, supplier negotiations, and risk management.